akta logo

 

Dec 11, 2024

 

Introduction

The Akta Privacy Policies (“Privacy Policies“) describe Akta LLC., and its affiliates’ (“Akta” or “we”) practices regarding information collected by our products and services (collectively, “Akta Services”).

Any use of Akta Services, including pages accessible through Akta domains (including akta.tech and lura.live), and any other information you may provide to us or we may collect from you, is covered by these Privacy Policies.

Akta collects and processes information based on our relationship with you.

Akta Services are generally intended for business use by corporate entities – our “Customers” – and not for personal use. Our Customers use Akta technology to serve video through their own websites or apps to their “Viewers.” We do not have independent relationships with our Customers’ Viewers.

Information collected from Viewers on Customers’ websites or apps is on behalf of our Customers and subject to the Customers’ privacy policies. Customers’ Viewers who have questions or concerns about information collected when they view content via Akta Services, or about the content they are viewing, should contact the Customer through the Customer’s website or app on which such content is available.

We also collect information from prospective customers and visitors to our publicly available websites (“Website”).

We may occasionally update our Privacy Policies to reflect changes to our information and privacy practices. If we make any material changes, we will notify you by posting a notice on our Website prior to or simultaneously with the change becoming effective, or directly where required by law or our agreements with you. Your continued use of the Website and the Akta Services after any such modification constitutes, and is conditioned on, acceptance of such modified Privacy Policies. We encourage you to review this page periodically for the latest information on our privacy practices. The date the Privacy Policies were last revised can be found at the top of this page.

Contact Us

If you have any questions regarding these Privacy Policies, please email us your specific question or request at  privacy@akta.tech.

Changes To This Policy

We may update this Cookies Policy to reflect changes to our information and cookies practices by posting an updated version of this Cookies Policy on this page, or with any notice to you if required by applicable law. Your continued use of the Website after any such update constitutes acceptance of any such modified Cookies Policy. We encourage you to review this page periodically for the latest information on our cookies practices. The date of last revision is shown at the top of the Akta Privacy Policies page.

Prospective Customers & Website Visitors

The practices in this section of the Privacy Policies apply to all Website visitors, including prospective customers, non-Customer event attendees and survey participants, wherever they reside. When we collect information that you provide to us directly, we are a “controller” under the General Data Protection Regulation (“GDPR”), and a “business” or “controller” under state privacy laws.

Type of Information Collected

We may collect:

  • Your name and contact information – like email and business phone number;
  • Employment-related information – like the industry you work in, the business or organization you are associated with and your role there;
  • Commercial information – like the products or services you may be interested in, and Website interactions, such as pages visited, videos watched, duration of sessions and search terms;
  • Device and browser information – like IP address, approximate geographic location, computer type, screen resolution, OS version, and browser type;
  • Communications – like comments or opinions you provide to us through our Forums or other information you provide to us directly or through a third-party service, including messages you send us on social media; and
  • Inferences based on that information – like information generated from your use of the Website or communications with us reflecting a company’s interest in our products and services.

How Information Is Collected

We collect personal information when you provide it directly to us through forms – on our Websites or on third party or unaffiliated vendor sites – or through Forums, Promotions or surveys. We may collect inferential information on our prospective corporate Customers’ from publicly available sources or service providers.

We also collect personal information about the type of devices you use to access the Website and your interactions with the Website indirectly using web beacons placed by us or our service providers on our Website and in email communications.

Our Websites and applications may contain links to non-Akta sites and services. We are not responsible for the privacy practices of those sites. Privacy choices you make on those sites or services will not apply to our use of the information we collect directly through our Website – including applications and forms. This is also true for information you provide to us via third parties. The information you provide may be separately collected by the third-party sites – those that refer or redirect you to us – and subject to their privacy practices.

Akta Services may enable you to utilize third party social media features.  Examples of  these social media services are the ones offered by

.

Your interactions with these features are governed by the privacy policy and terms of use of the company providing the social media feature. While this is a non-exhaustive list of available integrations, as an example, if you utilize these plug-ins, you agree to be bound by the terms of service and privacy policies of that Platform, as applicable:

Forums

We may enable you to post information to certain parts of the Website (collectively, the “Forums”). Please note that any information you disclose through any Forum will be publicly available. We urge you to exercise discretion and caution when deciding to disclose personal information, or any other information, via any Forum. We are not responsible for the use of any personal information you disclose through any Forum. To request removal of your personal information from a Forum, contact us at privacy@akta.techBecause we do not control these sites and services, we may not be able to remove your personal information.

Promotions

If you participate in a Promotion, we may request additional personal information. We will disclose additional uses of personal information that you provide in connection with that particular Promotion in the Promotion rules. To the extent that the Promotion’s rules conflict with these Privacy Policies regarding the treatment of personal information, the Promotion’s rules will control.

Why We Process Information

We use collected information to provide you with requested materials, inform you of important information regarding the Akta Services, the Website, including changes to Website terms, conditions and policies, to make the Akta Services, products and Websites available, to allow you to participate in Promotions, for business purposes, like page use analytics (including through automated systems and machine learning), benchmarking, reporting, audits, developing new products. Akta processes information to improve our business, our services and products and to tailor our marketing and product development efforts, for employee training, for security, crime and fraud prevention, and to comply with legal obligations and as otherwise permitted by law.

We may also use your contact information, your company name and your title to craft communications to you using services that rely on machine learning and generative artificial intelligence models.

We also use cookie-level data to understand how our Websites are being reached and used and to aid in marketing efforts and advertisement placement. Alongside cookies, web beacons allow us to accurately count the number of unique users who have visited a specific page on the Website, or opened or acted upon an email. This information allows us to measure the performance of our Website and our email and marketing campaigns.

When you use multiple browsers on a single device, or use various devices (such as desktops, smartphones and tablets), we and our service providers and third parties may use cross-device/cross-context technology to connect these various accounts or profiles and the corresponding data from the different contexts and devices to allow you to use the Akta Services seamlessly across such devices.

How We Share Information

We do not share your personal information outside of Akta’s current and future corporate subsidiaries and affiliates except in limited circumstances, including:

When you allow or direct us to share your personal information with another company as part of either their services and products or the Akta Services, including to allow you to voluntarily participate in contests, surveys, Forums or

We share information with our trusted service providers to:

  • provide you with the features on our Website such as website hosting, data analysis, infrastructure provision, IT services, customer service, analytics and email delivery services.
  • to protect the security and integrity of our Websites and their features;
  • process forms you fill out;
  • create communications based on your needs;
  • understand our customer base (including through automated systems and machine learning), identify usage trends, and tailor our products and Akta Services based on those insights and adjust our marketing and communication strategies;
  • understand how visitors are using our Websites;
  • create marketing, advertisements, contests or for other similar purposes, and determine the effectiveness of our promotional campaigns. Where required by applicable law, we will share such data for advertising and marketing purposes only in an aggregate, and de-identified manner; and
  • develop new products, enhance our Website, improve Akta Services, and train employees.

Our service providers are contractually obligated to use your personal information only as necessary to provide these services to us and to comply with the law.

Data Security, Integrity, and Retention

We will retain your personal information for the length of time needed to fulfill the purposes outlined in these Privacy Policies and our agreements with you unless a longer retention period is required or permitted by law. We will honor any deletion requests we receive in accordance with the laws applicable to that information.

Children’s Privacy

Akta Services, and our Websites, are not intended for use by children under 16 years of age. We do not intentionally collect information from children, and we request that children not provide any personal information to us. If you have any concerns about your child’s privacy, please contact us, and we will take steps to delete any information we learn that we have unintentionally collected from your child without your consent.

International 

We  may transfer your personal information to a Akta affiliate in other countries, but solely for the purposes described in these Privacy Policies. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard its privacy. These steps may include implementing standard contractual clauses where recognized by law, obtaining your consent or relying on other lawful means of transferring personal information. By using the Website, or where you provide personal information to request documents from or contact us, you consent to this transfer. We will protect the privacy and security of personal information we collect in accordance with these Privacy Policies, regardless of where it is processed or stored.

Website Privacy

How We Use Cookies

The Website uses both session cookies and persistent cookies. We use session cookies to make it easier for you to navigate the Website. A session cookie disappears when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. We use persistent cookies to help remember user preferences and improve the user experience. Data collected by these technologies may be used for several purpose, including, for example, to:

 

  • Provide useful features to simplify your experience when you return to our Websites and applications (for example remembering where you left off on a video, or your conversation with the Akta third-party provided chatbot);
  • Provide you with relevant content based on your activity on our Websites, your industry, and approximate geographic location;
  • With the help of service provider technology, help us to better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) in aggregated form;
  • Evaluate and optimize the use and operation of our Websites and various services
  • Analyze traffic on our Websites and where that activity is generated from.

 

Other Technologies

  • Web Beacons. We use web beacons along with cookies to gather data about use of the Website and interactions with our Players and emails. They recognize certain types of data on your device, like when it viewed a particular article and a description of the Website tied to the beacon. For example, we may put beacons in our marketing emails that notify us when you click on a link in the email that links to our Websites or materials, and then use that information to operate, improve and measure the performance of the Website and our marketing communications and strategies.
  • Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information may include IP addresses, browser type, internet service provider (ISP), referring/exit pages, the files viewed on the Website (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. For example, your IP address is identified and logged automatically in our server log files whenever you use the Website, along with the time(s) of your visit(s) and the page(s) you visited. We may combine this automatically-collected log information with other information we collect from you. We do this to improve and enable the functionality of the Website and the Akta Services.
  • IP Addresses. An IP address is a number that is automatically assigned to the device you are using by your ISP and, in many cases, IP addresses are shared by multiple people or computers and may be dynamically generated (meaning they change over time). Akta uses hashed IP addresses to provide our contracted-for services, namely aggregate analytics, viewership statistics and for billing purposes. We use IP addresses in raw logs temporarily stored in internal-access only systems for technical support, debugging and billing inquiries. We also use IP addresses to serve up customized cookie consent options in certain regions, and as part of fraud prevention.

Browser Opt Out Options

Our Website is set up to recognize browser do not track and global opt out signals. If you are not in a region where cookie consent pop ups are deployed, you can still adjust your web browser preferences to alert you when a cookie is set on your computer, to block cookies altogether or to activate or later deactivate cookies once set to your computer.

Opt Out Rights

You can also opt out of any non-essential cookies via the consent management pop up that comes up when your browser opens our Websites.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from or through us. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our Website, including for analytics and fraud prevention.

Communication Choices

You can make various choices about what communications you receive from Akta, our service providers or our partners. You can unsubscribe from marketing emails anytime by following the “unsubscribe” instructions in the latest such message you have received.

If you would like to remove your personal information from the databases of third parties with whom your personal information has already been shared, please contact them directly.