CBS Local Media is part of the CBS Viacom television network headquartered in New York. It is not only one of the largest local news producers in the United States, but also one of the the top US television networks with the highest growth.
VIACOM CBS LOCAL MEDIA
LIVE CAPTURE EDITOR BOOSTS PREMIUM INVENTORY FOR CBS
28 Stations
across the US
80% Faster
clip-creation time
60% Reduction
in editorial costs
Background
Business Requirements
With TV audience migrating online, CBS Local saw a tremendous opportunity to live stream its broadcast content on its web properties and syndicate it to its growing list of distribution partners. This initiative called for a powerful media content platform; one that would allow faster video clip creation, publication and syndication. CBS Local’s business requirements were:
- Live Stream the broadcast from 28 different local stations, and
- Create clips and distribute in real time.
Solution
Akta deployed clip editors that allowed our local station editors clip and save for time-shifted delivery. Ads are automatically removed the newscast or live sporting events using embedded SCTE triggers. Clips are published on the fly as a multi-bit rate adaptive stream to any screen. Syndication distributions can be scheduled or pushed manually to over 30 default premium video outlets, as well as custom destinations specified by the business.
Results
Content creation productivity increases per editor, increasing video inventory and boosting ad revenue. 5x faster time to market and 50-60% reduction in editorial costs via live video editing, simultaneous remote access. Increased audience loyalty for premium content, including sports and time-sensitive news.
“Akta not only provides us with the ability to effectively manage our large and fast growing library of assets, but also enables us to further grow our reach as well.“
Adam Wiener – Executive Vice President and General Manager, Viacom CBS