Fox TV Stations is part of the Fox Television network headquartered in New York. It operates the highest traffic local news digital properties in the United States as part of a top US television network.
FOX TV STATIONS
CLOUD LIVE STREAMING, CLIPPING AND AD INSERTION
17 Stations
across the US
40% more
monetizable inventory
50% Reduction
in editorial costs
Background
Business Requirements
Fox TV stations not only schedule live stream its broadcast content but also syndicate it to its distribution partners. The network requires fast video clip creation, publication ad insertion for monetization.
- Scheduled Live Streams from the broadcast, and
- Demarcate ad opportunities in live streams
- Monetize live streams with dynamic ad insertion
- Create clips and distribute them in real time.
Solution
Akta Media Platform enabled Fox TV stations to live stream in real time and reach their audience on all platforms including mobile, connected tv and web platforms. The content is monetized through dynamic ad insertion. Fox TV Stations deployed clip editors that allowed their local station editors to clip and syndicate to social platforms. Clips are published on the fly as a multi-bit rate adaptive streams capable of reaching any screen. Optional geo restrictions and blackouts are applied as required by content rights for both streaming and distribution.
Results
Fox TV stations streams not only increase audience loyalty for their premium content, but also monetizes the existing content with per-person dynamically targeted ads.
“Our audience is mobile and multi-platform. We now have the ability to grow and manage our digital content library and reach our digital audience thanks to the efficient cloud workflows .“
Steve Chung– Chief Digital Officer, FOX TV Stations