Reflecting on the past year, Akta has made significant strides in the media and entertainment landscape, particularly through partnerships with trendsetting customers like the NFL and TelevisaUnivision. These collaborations not only highlight Akta’s commitment to innovation but also underscore the evolving dynamics between traditional broadcasting and streaming platforms.
Celebrating Partnerships with the NFL and TelevisaUnivision
2024 has been a banner year for the NFL, as ratings surge to nine year highs. To date, an average of 18.6 million viewers have watched the most popular sports on the planet. Streaming statistics for the NFL continue to impress, with this season’s Cowboys – Giants the most streamed NFL regular season game of all time with an audience of 16.22 million viewers.
As the NFL grows its audience season over season, we’ve been shoulder to shoulder with them at Akta to ensure not only that the product is delivered flawlessly to the viewer, but that we are also meeting all the NFL’s requirements and innovating and providing key new features every year.
We continue to improve this ecosystem by streamlining workflows that support these expansive broadcasting efforts. By integrating advanced AI technologies into production processes, Akta helps partners like TelevisaUnivision efficiently manage their content delivery across multiple platforms. This unification of workflows is essential in today’s fast-paced media environment, where audiences expect seamless access to live sports and entertainment.
Converging Workflows: Broadcast Meets Streaming
The convergence of broadcast and streaming workflows is reshaping how content is produced and distributed. Traditionally distinct, these two realms are increasingly interconnected as viewers demand flexibility in how they consume media. Akta recognizes this shift and has prioritized developing tools that facilitate this integration.
Key Areas of Focus:
– Automated Editing with AI: AI technologies are revolutionizing video editing by automating repetitive tasks such as cutting unnecessary segments, adding transitions, and enhancing video quality. This automation allows editors to focus on creative storytelling rather than getting bogged down by technical details.
– Scheduling Efficiency: With the growing amount of content produced for both broadcast and streaming platforms, effective scheduling becomes crucial. AI-driven tools can analyze viewership data to optimize scheduling decisions, ensuring that content reaches audiences at peak times.
– Short Clip Descriptions: As social media continues to thrive on short-form content, Akta’s solutions enable quick generation of engaging clip descriptions that resonate with audiences. This capability enhances discoverability across platforms, driving viewer engagement.
Looking Ahead to 2025
As we approach 2025, Akta remains committed to delighting partners through innovative media solutions that enhance viewer experiences. The focus on unifying workflows will not only improve operational efficiency but also empower creators to produce high-quality content at an unprecedented speed.
With innovation at its core, Akta is dedicated to delivering the best products that meet the evolving needs of our partners in the media and entertainment industry. By harnessing the power of AI and streamlining collaborative processes, we aim to ensure that our partners can provide flawless viewing experiences while maximizing their efficiency in an increasingly competitive landscape.
In summary, the past year has been marked by significant achievements through strategic partnerships with industry leaders like the NFL and TelevisaUnivision. Looking forward, Akta is poised to continue leading the charge in transforming media workflows for a brighter future in entertainment.